Research new things

I was so focused on recording my progress on the Twitter challenge that I never really mentioned some of the other things I been researching last week.

Other than my regular mastermind coaching session with Maria and Art where we learned about trends, I also was in two other webinars last week as a way to research.  Both of them I was only able to attend because I made the decision to stay home during the snow storm.

Research Webinar One – Video

My video class on Saturday was all about using the “guru” or “celebrity” status of marketers that have already “made it” to add to your own credibilty.  I can do this by setting up an interview with someone who is an expert in a certain area and them making a video of that interview.  So let’s say I am able to set up an interview with Jonathn Budd.

The idea behind all of this is two fold:

1. First, you can learn something from the person you are interviewing and then share that new knowledge with your followers; and
2. Second, you can “cash in” on their popularity and status to get more exposure for yourself.  When you post the video on you tube and the link to it on Facebook, you would make sure you includes the name of the person you interviewed as one of your keywords or tags.  This then allows people who are searching for, say Johnathan Budd as in my example, to find my video of my interview with him.

By using this technique, people will find me when they find my video.  Just the fact that I was able to actually get an interview with Jonathan Budd almost automatically gives me instant credibility as he is particular about who he associates with, as are more gurus.

I think it’s a great concept.  Now I just need to learn to use my video camera properly and then find someone who will let me interview them.

Research Webinar Two – Joint Ventures

The second webinar was all about joint ventures.  It really wasn’t at all what I excpected, but then that not really fair because I never should have set any expectaions.  I knew nothing about joint ventures so how sould I know what to expect.

Now I know quite abit about joint ventures, what they are and how to go about setting them up.  Although  at the end of the time I realized that it was really a webinar about how to become a jv broker, I didn’t consider it a waste of my time.

I now have a clear concept that a joint venture is an arrangement of mutual benefit between two or more people or businesses who have complimentary resources.  These resources can range from products, services, business assets or customer lists that have a relationship with the list owner and all or any of these resources can be leveraged for minimal cost.

I may not have enough value in my list or products to arrange a joint venture with, say Jonathan Budd, The Getting Traffic Guru, today, but the idea of joint venturing with other marketers that are still building their lists and are newer to this online arena would be a great way for both of us to create more exposure for our businesses.

So,  if you want to be interviewed, or you want to joint venture with me, sent me a message…  or even just leave a comment below.  I’ll get the message and get back to you.